Clocked Fashion Styling Zine
Goal: The goal was to create a cohesive fashion narrative that contrasts a woman’s day and night lives through styling, photography, and design. The project involved styling five day outfits and five night outfits, capturing the same model in both, and presenting the images in a zine that serves as a lookbook. Experience: As the fashion stylist and creative director, I conceptualized the story of a woman navigating her professional and personal personas. I designed distinct looks that utilized menswear-inspired silhouettes for day wear, with sharper lines and an elevated aesthetic to represent office life for a fashion-forward professional. For the night, I styled edgier outfits with textures like leather and sparkle to express a more carefree, liberated vibe. I directed the photo shoot, ensuring that the ambiance, props (like the orange couch for day shots), and use of direct flash added to the editorial feel. The photography’s simplicity and minimalism were intentional to contrast with bursts of color and movement, particularly emphasizing freedom at night. I then carried this vision into the zine design, balancing negative space and curated imagery with clean typography. The title "Clocked" tied into the theme of transitioning between work and leisure. The contrasting black and white backgrounds, as well as the color schemes (blue for day and purple for night), helped to visually emphasize the duality. Outcome: The final zine successfully conveyed the duality of a modern woman’s life, balancing the sharpness of day with the vibrancy of night.
Medium: InDesign and Photography | Contributors: Martina Acosta
Organization: Parsons School of Design, Design Communication
