Larroudé Fall Campaign Taxi Ads

Project Goal: Create eye-catching taxi ads to promote the launch of our new fall boots collection featuring model Lindsey Wixson, running for three months. Experience: This project was executed under tight deadlines, requiring completion within a week and approval from both the Head of Creative Strategy and the CCO. I collaborated closely with the Head of Creative Strategy to brainstorm engaging concepts, refining our ideas through approximately ten iterations. Outcome: Ultimately, we opted for striking, minimalist imagery that captured the brand's essence, embracing the philosophy of "less is more." The strategic placement of the logo enhanced brand visibility, making the ads effective for taxi cab promotion.