Iara Social Media Strategy

Goal for Project: To establish a consistent brand identity for Iara, a women-owned clothing brand, on Instagram by creating and integrating content pillars. The aim was to make the feed visually appealing and organized, which would help attract and engage more followers. Your Experience: Working with a company that initially lacked a defined identity was challenging, but it gave me the freedom to implement my own creative ideas. This allowed me to shape the brand’s visual identity from the ground up. Outcome: The strategy led to a 100% increase in both followers and engagement, significantly enhancing Iara’s Instagram presence and overall brand visibility.