Bounce: Brand Book
Goal for Project: The goal was to apply design principles to create a comprehensive brand identity for an imagined brand, "Bounce," targeting millennial consumers. The concept focused on developing a makeup solution that caters to active individuals, specifically those in sports and fitness, offering long-lasting wear that withstands sweat and high-intensity activities. Your Experience: In this project, I focused on addressing a gap in the market for makeup that suits the needs of active, fitness-focused consumers. Developing the brand strategy and visual identity for Bounce allowed me to explore how form and meaning can work together to create a cohesive and compelling brand story. The challenge was in balancing the functional aspect of a sports-friendly product with a vibrant, appealing identity that resonates with millennials. Outcome: The final deliverable was a complete Brand Book for Bounce, featuring the brand's visual strategy, identity, and language. This included the logo, color palette, typography, and tone of voice, all designed to appeal to the millennial fitness market. The project successfully identified a niche market and developed a brand identity that speaks to the needs of this active, style-conscious consumer segment.
Medium: InDesign, Illustrator, Canva | Contributors: Martina Acosta
Parsons School of Design, CD Studio: Systems for Brands
