Larroudé x Altuzarra Drop 2 Campaign

Goal For Project: Develop creative direction and photograph the second drop of Larroudé x Altuzarra collection. Experience: This project was completed in under two days, during which I developed the moodboard, sourced the model, and styled the outfits to align with the direction of the collection's first drop. I used my own camera and brought in a friend to model, executing a guerrilla-style photoshoot. Despite some technical challenges and lighting issues, the campaign was well-received by the creative director, showcasing its effectiveness under tight constraints. Outcome: The photos from this shoot were featured on website banners, advertisements, and social media campaigns. The shoe, our best-selling item, saw a 30% increase in sales with the second drop of the collection. It has gained significant popularity, being worn by 40+ celebrities.