Larroudé Pre-Fall Campaign & Gifting

Goal For Project: The creative director assigned our team to design a gifting campaign with a low budget for 10+ VIP influencers. The objective was to craft something visually striking and shareable on social media to boost brand visibility and create an Instagram reel. Additionally, I was tasked to integrate imagery from the launch shoot into our social media content to enhance the campaign’s impact. Experience: As an intern, I designed the concept for a pizza box and menu, and developed the "1-800-Larroude" gifting idea. Inspired by the "I Heart New York" theme, we adapted it to "I Heart Larroude," incorporating the pizza box to align with the New York motif. I also collaborated with the PR team to select the best local NYC influencers for the campaign. Outcome: The gifting campaign was a success. We filmed the delivery process, turned it into an Instagram Reel, and all influencers shared their gifts on social media. This integration with our social assets led to a 10% boost in engagement rates.